Montclair Ambulance Unit, a 501(c)(3) nonprofit providing emergency medical services to Montclair residents was looking to revamp a past campaign concept, “Ambulances Cost-a-Latte.” The idea for the campaign stemmed from the need to raise funds to equip an ambulance that was decommissioned, encouraging the community to forego the cost of a single latte and donate that small amount instead. Together, we transformed the original Cost-a-Latte campaign into a comprehensive fundraising effort aligned with their current branding and provided new materials, including a double-sided post card mailer to residents, matching flyer, banner for the ambulance unit’s building, and custom coffee cup sticker. We partnered with a Possessed by Coffee to donate proceeds of the sale of Lights and Sirens, a one-day signature drink, at the Walnut Street Fair, and helped with onsite event support.
