Why real equity work still belongs at the center of your nonprofit’s mission—even when it’s unpopular.
In today’s polarized climate, some organizations are shying away from Diversity, Equity, and Inclusion (DEI) work. But for nonprofits—whose missions often center on justice, opportunity, and community—DEI isn’t optional. It’s essential. To explore why, we spoke with Jay Suggs, founder of Suggcess Consulting, a coach, facilitator, speaker, and author who brings deep expertise in building inclusive organizations. His message is clear: DEI is not a trend—it’s a responsibility.
From “Doing For” to “Building With”
“DEI isn’t a buzzword,” Jay told us. “It’s a responsibility. And in the nonprofit sector, it’s mission-critical.”
Nonprofits exist to serve communities, often those most impacted by systemic inequities. Jay challenges leaders to ask: Does our leadership, staff, and strategy reflect the people we serve?
When it doesn’t, the work risks becoming transactional. DEI, he says, helps nonprofits move from charity to equity, from doing for to building with.
“It’s how trust is earned, how programs become transformative, and how impact becomes sustainable.”
Culture Is What You Do, Not What You Say
Many organizations talk about DEI, but Jay emphasizes that true inclusion lives in the day-to-day choices.
“Culture isn’t just what you say—it’s what you do, allow, challenge, and reward.”
DEI is reflected in how decisions are made, whose voices are heard, and who gets access to power. It shows up in board recruitment, staff retention, vendor selection, and even how meetings are run.
When DEI is treated as a one-time training or tucked under HR, it won’t survive moments of stress. Instead, Jay urges nonprofits to embed it into their organizational heartbeat.
Leading with Courage in a Challenging Climate
With DEI work facing political backlash in some regions, nonprofit leaders may feel pressure to stay quiet. Jay’s advice? Hold the line.
“The work is harder now because it matters more than ever. Don’t let political headwinds push you into silence or surface-level statements.”
Instead, he calls on leaders to stay grounded in their values and protect their teams. DEI isn’t just a public commitment—it’s about creating psychological safety for staff and communities alike.
“Listen deeply. Lead bravely. And invest in long-term culture-building, not just performative moments,” he said. “This is a marathon, not a news cycle.”
DEI Is Bigger Than a Hashtag
Finally, Jay reminds us that DEI isn’t about spotlighting the identity that’s trending this month—it’s about intersectionality.
“Yes, LGBTQ+ equity matters—and so do race, disability, gender, age, religion, socioeconomic background, and more.”
Reducing DEI to a single issue minimizes its power and purpose. Real inclusion recognizes that people don’t show up as just one thing—and neither should your DEI strategy.
Final Thoughts
Jay’s insights are a powerful reminder that DEI isn’t separate from a nonprofit’s mission—it’s a fundamental part of how that mission is realized. In an era when equity work is under scrutiny, nonprofits must continue to lead with courage, clarity, and commitment.
If your organization is ready to deepen its DEI journey, take a page from Jay Suggs: make it real, make it rooted, and make it part of everything you do.
Thoughts on DEI? Drop a comment below.
